Hiving off a new launch

Agencies may be struggling to make money these days, but making honey doesn't appear to be a problem.

Creature, the shop fronted by three former Mother creatives based in Curtain Road, Shoreditch, has joined the ranks of those with a beehive on the roof (the French agency BETC has six of them). Like BETC, the Creature folks are selling their own honey (pictured, previous column). It is logical to conclude that adlanders have developed a real affinity with bees, hopefully for their work rate rather than for the prospect of facing extinction.