HMV "Home of vinyl since 1921" by Bolder Creative

Led Zeppelin, Dr Dre, Amy Winehouse, Guns N Roses and The Human League are just some of the artists on the soundtrack of HMV's cinema ad.

The spot celebrates HMV's association with vinyl records, a format undergoing a revival and bucking the digital trend.

The brand expects 2016 results will report the largest sales in vinyl since 1997, with more than 1.5 million LPs forecast to be sold across its shops and online store.