Hoare to take Griffin Bacal post

Jonathan Hoare’s role as chairman of TBWA Simons Palmer has been axed and he has accepted the vacant post of managing director at Griffin Bacal.

Jonathan Hoare’s role as chairman of TBWA Simons Palmer has been

axed and he has accepted the vacant post of managing director at Griffin

Bacal.



The move comes just a year after the merger between TBWA and Simons

Palmer Clemmow Johnson. The London agency is being run by Paul Simons,

the chief executive, and Carl Johnson, the managing director, leaving

little room for Hoare in the set-up.



Hoare has spent most of the past year ’bedding down’ clients and

consolidating the merger between Payne Stracey and TBWA Direct.



’I looked at options around the Omnicom group and Griffin Bacal seemed

to have a great career path,’ Hoare said. ’I was happiest as managing

director of TBWA and I will be going back to doing the things I do

best.’



Griffin Bacal’s clients include Hasbro, Moulinex, Burberrys, Henkel and

Ryanair. Hoare said: ’The agency has the potential to become something

special. Clients want an agency that will be a friend and do the dirty

work as well as the glamorous work.’



The DDB network is signalling a renewed interest in Griffin Bacal and 14

other subsidiary agencies across Europe. James Best, the chairman of BMP

DDB and a director on the DDB board, said: ’As DDB is growing across

Europe, the need has developed for a strong alternative player in many

markets.’



Hoare was the TBWA chairman before the merger with Simons Palmer. His

own agency, Hoare Wilkins, merged with TBWA Holmes Knight Ritchie in

1994.



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