Hoare replaces Hinton amid turmoil at Bates

Cordiant has axed Graham Hinton as chairman of Bates UK and brought in Toby Hoare as group chief executive, confirming long-running rumours that tipped the former Young & Rubicam chief executive as the most likely successor.

Cordiant has axed Graham Hinton as chairman of Bates UK and brought

in Toby Hoare as group chief executive, confirming long-running rumours

that tipped the former Young & Rubicam chief executive as the most

likely successor.



Hinton’s four-year period in charge ended at a 15-minute Tuesday morning

meeting with Michael Bungey, the Bates network’s worldwide head. Within

hours, Bates had named Hoare as Hinton’s replacement.



Bungey said: ’Graham has done lots of good things for the agency but I

felt it was right to make a change. It’s business, not personal.’



Hinton, who left immediately, is understood to have consulted lawyers

and to be negotiating a severance settlement. His exit culminated with

what had become an increasingly sour relationship with Jean De Yturbe,

the chairman of Bates Europe, to whom Hinton was forced to report

instead of Bungey.



De Yturbe’s takeover of the London agency in September led to reports

that Hinton would soon be replaced.



De Yturbe is said to have been disturbed about the agency’s lacklustre

pitch conversion rate, its failure to replace significant losses such as

Heinz and Cussons, and what he perceived as a lack of leadership and low

morale.



Bungey is known to have been concerned about the amount of time Hinton

devoted to his presidency of the Institute of Practitioners in

Advertising, which led to his involvement in the dispute concerning

voiceovers with Equity, the actors’ union.



Network chiefs are said to have been alarmed at the turmoil sparked by

Hinton’s transformation of Bates UK into a fully integrated operation,

which provoked a number of senior resignations.



Bates chiefs are expecting Hoare to repeat the turnaround job he

performed successfully at Y&R.



’We’ve got to stop playing politics,’ Hoare said. ’There are good people

here who don’t know they are good because nobody has told them.’



He added: ’Bates has done excellent work for some massive clients but it

hasn’t managed to use its credentials to its advantage. We also have to

start behaving as if we’re part of a network.’



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