M&C Saatchi is reuniting the copywriter, Paul Hodgkinson, with his
former art director, Andy McKay, five months after their partnership
ended at TBWA Simons Palmer.
Hodgkinson’s arrival from TBWA this week follows M&C Saatchi’s hiring of
McKay in April. The revived team will work mainly on the British Airways
The pair, best known for their work on Nike, Goldfish and LDV, became
acting creative directors of the then Simons Palmer Denton Clemmow and
Johnson in April 1994 after the departures of Mark Denton and Chris
They were given the jobs permanently three months later, after
Hodgkinson, who had joined from Lowe Howard-Spink earlier in the year,
was appointed to the board.
Three months after Simons Palmer merged with TBWA, Hodgkinson and McKay
were named as two of six joint creative directors. Only a week later
McKay left to join M&C Saatchi where he has been partnering Tony Barry
and the agency’s joint creative director, Simon Dicketts.
Hodgkinson resigned soon afterwards and has been freelancing at Leagas
Delaney, having rejected the offer of the creative directorship of
Australia’s Campaign Palace.
Hodgkinson and McKay will have a small number of teams reporting to them
as a result of changes within the creative department.