Talks with several top 20 agencies are at an early stage.
The leisure group currently uses the design agency Purple Fish, but has switched agency repeatedly over the past few years. It appointed Banks Hoggins O'Shea/FCB to a £1 million account following a pitch including the incumbent, Quintessential Advertising, in 1998. However, the holiday company returned to Quintessential, before finally parting company with the agency six months ago.
Mark Warner Club holidays has previously relied heavily on word of mouth to raise its brand awareness, and many of its bookings are from repeat clients. However, with the tourist industry suffering in the economic downturn, it is taking a more proactive approach to competing with rivals including Club Med and Lunn Poly.