The business is currently with the Newcastle-based agency Guerilla, which will repitch. However, the retailer has begun talks with a number of agencies, believed to be London-based, about developing a brand campaign.
Guerilla picked up the account in 2002 after the previous incumbent, Yellow M Newcastle, went into receivership. It recently developed the current TV campaign featuring the former 80s pop star Kim Wilde.
The media account, held by Mediavest Manchester, is not under review.