Holland & Barrett hires WCRS to ad account

LONDON - Holland & Barrett has appointed WCRS to handle its £7m advertising account.

Holland & Barrett hires WCRS to ad account

The Engine Group agency won the business after pitching against M&C Saatchi. CheethambellJWT was eliminated from the process at an earlier stage.

The health food retailer recently used 80s pop star Kim Wilde to front its ads.