Holland & Barrett's customer title defies health market

LONDON - River Publishing has claimed that its Healthy magazine is bucking the sector trend, prompting a 50,000 reprint of the title.

The company claims that the September/October issue of Healthy, which was launched in 1999 as a paid-for title for the health store group Holland & Barrett, is forecast to sell out three weeks ahead of schedule, making the current issue the biggest selling edition to date.

Phil Geary, marketing director of Holland & Barrett, said: "The latest sales indicate that the title continues to appeal to a growing audience of people looking for expert advice and information on alternative health and well-being. Healthy's success lies in its ability to present comprehensive information in an impactful and accessible way, and as such Healthy offers a level of value to the reader that is rarely experienced in any magazine."

According to the recent ABCs, Healthy recorded a circulation of 224,166 for the first six months of the year. This was a rise of 9.9% year on year.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus