He will report to Will Pyne, the Holler global executive creative director, and will work across all clients including Mercedes-Benz, Red Bull, Innocent, Now TV, and Samsung.
His remit is to boost the Leo Burnett Group agency’s offering on the back of its recent growth and expansion, and to oversee output for Holler London, as Pyne, who was recently promoted, takes on his new global role.
Picho-Owiny has worked at Possible for the past year and a half on key accounts including Lacoste, Hugo Boss, Puma, Vodafone and Canon.
Prior to Grey, he worked on a consultancy basis for AKQA on the Nike account, and also for AnalogFolk on Desperados.
Pyne said: "Chomoi’s appointment is part of Holler’s growth into new markets and maturing creative reputation. Holler’s creative output represents our positioning as a genuinely contemporary agency, and Chomoi brings with him the multi-disciplinary experience that’s so important today."