Hollie Newton departs Sunshine

Hollie Newton, executive creative director at Sunshine, has left the agency to pursue a career in publishing.

Hollie Newton: before Sunshine had worked at Grey, Wieden & Kennedy and SapientNitro
Hollie Newton: before Sunshine had worked at Grey, Wieden & Kennedy and SapientNitro

She has signed a deal with Orion Publishing Group-owned Spring, which picked up Newton’s first book How the fudge do you garden?

The book followed her popular blog with the same name and will be released early next year.

Newton has been at Sunshine for a year after spending two years at Grey London as creative director.

At Sunshine, she led the creative output and the BBC Three online transition campaign. She has also helped the agency pick up business from ghd, Street Feast and the London Philharmonic Orchestra.

Newton has also worked at Wieden & Kennedy and SapientNitro.

Sunshine hired Mel Exon, the former managing director at Bartle Bogle Hegarty, as chief executive this week.

The agency's co-founder and chief creative officer, Al MacCuish, said: "Hollie represents the next generation of creative polymath.

"She’s talent, pure and simple. She has an astonishingly versatile skillset and range of interests – and the drive to go with it.

"I feel like we’ve had a young Jamie Oliver passing through. Given the subject matter of her book, it proves – as if proof were needed – that Hollie really is a force of nature."


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