SectorGovernment / Non-profit and Public sector
The government has rolled out a fresh recruitment drive for the police, with a campaign created by FCB Inferno.
Two films – featuring serving police officers from different backgrounds – are airing on TV and in cinemas and, in a first for the police, on YouTube and Reddit.
The spots were directed by Tom Green and produced by Simon Eakhurst through Stink. The creatives at the agency were Simon Mannion and Richard Peretti.