Home Office "We are_#knifefree" by FCB Inferno

The latest phase of the Home Office's "#knifefree" campaign shows a set of true stories of young men and women, and the steps they took to move away from knife crime.

A national campaign directed by Amy Becker-Burnett features a hero film for TV showing true stories of young men and women who now live knife-free, with further activity on radio, out-of-home and social.

There is also a local campaign that includes out-of-home posters designed to look like flyposting and chicken and burger boxes in fast-food shops.


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