Home Office "We are_#knifefree" by FCB Inferno

The latest phase of the Home Office's "#knifefree" campaign shows a set of true stories of young men and women, and the steps they took to move away from knife crime.

A national campaign directed by Amy Becker-Burnett features a hero film for TV showing true stories of young men and women who now live knife-free, with further activity on radio, out-of-home and social.

There is also a local campaign that includes out-of-home posters designed to look like flyposting and chicken and burger boxes in fast-food shops.

Credits

Advertiser
Head of strategic communications and campaigns
Deputy head of strategic communications and campaigns
Head of marketing
Senior marketing manager
Marketing manager
Marketing officer
Strategic communications manager
Strategic communications manager
Strategic communications Advisor
Strategic communications advisor
Advertising agency
Executive vice-president
Senior account director
Head of strategy
Strategy director
Senior strategist
Art director
Copywriter
Account managers
Account executive
Broadcast producers
Senior project manager
Head of digital delivery
Lead Senior Designer
Head of studio
Senior artworker
Senior digital designer
Designer
Director of European communications and PR
Associate director of communications and influencer
Production company
Director (national activations)
Director (local activations)
Executive producer
Producer
Directors of photography
Photographer

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