News of Prince’s death yesterday led to a huge amount of comment on social media, many accompanied by #Prince, #RIPPrince or #PrinceRIP.
Homebase’s customer service team published this tweet this morning:
The tweet was later deleted after it was heavily criticised for exploiting the singer and musician’s death for its own marketing purposes:
Homebase will look at engagement for that tweet & see success: "no such thing as bad publi..." blah. How about integrity? Taste? Brand?— Vicky Phillips (@disjointedtales) April 22, 2016
— Kelly Sotherton (@KellySotherton) April 22, 2016
Looking for a job? Homebase will be looking for a Social Media Manager next week. Desirable skill: not being a c**t. https://t.co/fysuiy1Jlu— Harry Moore (@Harry_Moore_) April 22, 2016
Others had a more mocking response:
Prince loved Homebase https://t.co/lgU1T80mXn— Andrew Bloch (@AndrewBloch) April 22, 2016
— Lee.T.Stoker (@leetstoker) April 22, 2016
Homebase was not immediately able to respond to a request for comment. The tweet had been deleted within two hours of it being posted.
A version of this article originally appeared on prweek.com.