Homebase "going fast" by Leo Burnett

Leo Burnett has created an installation at a Homebase store in Wandsworth, London, as part of the brand’s ‘"going fast" campaign. For the campaign, which targeted commuters and weekend shoppers, Leo Burnett made it appear as though Homebase products were disappearing into the ground to highlight that in-store stock was being bought up quickly. Products that seemed to be sinking included chairs and lamps. The creative team was Phillip Meyler and Darren Keff.