Homebase has enlisted an animated tortoise as the star of its latest spring campaign.
The ad begins as a family unwinds in their garden. Suddenly, an animated tortoise slowly emerges from the house, soaking up the British sunshine before galloping across the garden to the theme tune of Black Beauty.
"At Homebase, we have everything you need to grow a whole new room," a voiceover declares as the film comes to a close.
The spot launches today (Monday) to coincide with the brand’s sponsorship of Love Your Garden on ITV, alongside online and instore activity.
It was created by Matt and Simon Welch, and directed by Ozzie Pullin and animation duo Rick & Mario through Partizan. Media is handled by Havas Media Group.
In September 2019, Homebase launched a campaign hailing the end of the British summer.