Advertisers will now be able to place branding, cross promotions and traditional ads immediately before on-demand programmes go on air.
Formats on offer will include intros in the style of pre-film trailers and Video Networks is also looking at offering targeted promotions.
An interactive element is being introduced to enable viewers to link through to other content related to the advertised brand. However, viewers would not miss any viewing time, because of the on-demand nature of the content.
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