Campbell’s UK has taken its pounds 6 million Homepride cooking
sauces creative account out of Howell Henry Chaldecott Lury and handed
it to Young and Rubicam, one of its worldwide roster agencies.
The decision, which was revealed to Howell Henry last Friday, follows
the December appointment of Y&R to the Campbell’s worldwide roster.
Although Howell Henry has created much talked-about advertising for the
brand over the past three years, the account has been vulnerable since
mid-1995 after the sale of Homepride cooking sauces to the US-based
Rupert Howell, the managing partner of Howell Henry, said: ’We are all
grown-ups and these things are a fact of life. We are disappointed as we
helped rebuild the brand’s leadership and created a popular
’However, we had the Homepride business 18 months longer than we thought
we would following the sale to Campbell’s.’
Alison Levett, marketing director of Campbell’s grocery products,
commented: ’We have been extremely pleased with the work and service
provided by Howell Henry and this decision in no way reflects on its
creativity and execution.
’The move is simply as a result of Campbell’s global alignment of
agencies and we look forward to an equally successful relationship with
Y&R as we build the Homepride brand in the UK.’
Toby Hoare, Y&R’s chief executive, said: ’We are delighted to be working
with a serious client and serious brand.’ Y&R takes over the business in
Saatchi and Saatchi continues to handle advertising for Campbell’s Soup,
Fray Bentos and Meatballs. Zenith Media remains the sole media buying
agency across all Campbell’s grocery brands and also handles media
planning for Homepride.