Honda "an impossible made possible" by Mcgarrybowen

Honda has released a TV spot promoting its CR-V 1.6 i-DTEC diesel model. Mcgarrybowen created the work, which is its second project with Honda since being appointed by the company in July 2012. The ad uses forced perspective and other methods to create illusions featuring the new car, alluding to its "impossible" qualities. The spot will be supported by print, outdoor, digital and direct executions, and will run across Europe after its UK debut on the 19 October. The work was written by Richard Holmes, art directed by Remco Graham and directed by Chris Palmer through Gorgeous.

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