Starcom Mediavest Group handles Honda’s European media. It picked up the consolidated account in 2010, when it was estimated to be worth €150 million. Starcom Mediavest Group previously handled the £20 million UK account.
In June, Honda called a pitch for its social media business in the UK, putting Havas Sports & Entertainment Cake on alert.
In August, Lost Boys, the DigitasLBi social and content shop, created an online film for Honda’s HR-V launch. The spot ran across Europe, the Middle East and Africa to target young families and "empty nesters".
In the same month, the Advertising Standards Authority banned a Honda ad by Wieden & Kennedy London for encouraging dangerous or irresponsible driving.
Honda did not return Campaign’s request for comment. Starcom Mediavest Group did not comment.