Honda calls review of European media account

Honda has kicked off a review of its European media planning and buying business.

Honda: SMG on alert
Honda: SMG on alert

Starcom Mediavest Group handles Honda’s European media. It picked up the consolidated account in 2010, when it was estimated to be worth €150 million. Starcom Mediavest Group previously handled the £20 million UK account.

In June, Honda called a pitch for its social media business in the UK, putting Havas Sports & Entertainment Cake on alert.

In August, Lost Boys, the DigitasLBi social and content shop, created an online film for Honda’s HR-V launch. The spot ran across Europe, the Middle East and Africa to target young families and "empty nesters".

In the same month, the Advertising Standards Authority banned a Honda ad by Wieden & Kennedy London for encouraging dangerous or irresponsible driving.

Honda did not return Campaign’s request for comment. Starcom Mediavest Group did not comment.

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