A new campaign launching the fourth-generation CR-V across Europe is the first work for Honda by Mcgarrybowen London since winning the assignment in July.
The tagline, "Do more new", aims to reflect a driver’s desire to seek out new and exciting experiences. The TV work shows a man driving his CR-V through a portal that mysteriously opens up in a house.
It breaks on 22 October and is supported by print, outdoor and digital. The soundtrack is To Heal, performed by Underworld.