Honda "Even progress needs a break" by Karmarama

Honda UK is launching a series of sponsorship idents for Channel 4's Film On 4, which show that even the most progressive people and products need some time out once in a while.

The £5m campaign is the first TV work created by Karmarama for the brand since winning Honda's Channel 4 film sponsorship business in a competitive pitch earlier this year.

The campaign will run across Channel 4’s channels from 31 July.

Credits

Head of communications Honda UK
Brand manager, cars, Honda UK
Agency
Creative directors
Planner
Business lead
Agency producer
Production company
Director
Producer
Production manager
Director of photography
VFX post house
MPC
VFX supervisor
VFX producer
3D lead
Colourist
Sound design

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