Honda "feeling" by Wieden & Kennedy London

Honda's ad for its new Civic model introduces a hyperrealistic world where engineers manipulate everything - down to individual drops of rain - to ensure drivers get the right feeling from their car.

Wieden & Kennedy London created the effects-led spot, in which a car’s journey is slowed down to a fraction of its normal speed so that a team of Honda engineers can perfect every detail for the driver. It was created by Ben Shaffery and Max Batten, and directed by Johnny Hardstaff through RSA Films. MPC handled the visual effects.


Creative director
Executive creative directors
Agency executive producer
Group account director
Account director
Account manager
Head of planning
Planning director
TV producer
TV production assistant
Production company
Executive producer
Line producer
Director of photography
Editorial company
VFX company
VFX supervisors
Flame artist
VFX producer
Lead 3D
Music and sound company
Sound designer
Sound studio
Mix company

Featured in this story

Become a member of Campaign from just £88 a quarter

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a member