Honda "feeling" by Wieden & Kennedy London

Honda's ad for its new Civic model introduces a hyperrealistic world where engineers manipulate everything - down to individual drops of rain - to ensure drivers get the right feeling from their car.

Wieden & Kennedy London created the effects-led spot, in which a car’s journey is slowed down to a fraction of its normal speed so that a team of Honda engineers can perfect every detail for the driver. It was created by Ben Shaffery and Max Batten, and directed by Johnny Hardstaff through RSA Films. MPC handled the visual effects.

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