Honda Green "the doer" by Wieden & Kennedy

Ad which attempts to communicate environmental issues through the Honda brand in a bid to encourage consumers to form an attachment to green issues.

The TV spot will be amplified by a media first in The Guardian newspaper.

The "doer" Honda story will be told across all ad spaces in the first 11 pages of the newspaper on Saturday, and will incorporate multiple and bespoke print shapes never used before in The Guardian.