Honda "ignition" by Wieden & Kennedy London

Honda's new campaign features the voice of the Formula One legend Ayrton Senna and a cameo from the current driver Jenson Button.

Wieden & Kennedy London created the ad, which was released to celebrate a year in which Honda returned to F1, made its first commercial flight and updated every model in its automotive range. The spot shows Honda machines arranged on a runway to look like a rocket and slowly builds to a blast-off crescendo. The endline is: "Dare to do the things others only dream of." Scott Dungate and Kim Papworth were the creative directors on the campaign, which was shot by Aoife McArdle through Somesuch.