Wieden & Kennedy is hoping to emulate the success of its award-winning "cog" and "grrr" commercials with a new campaign that celebrates the highlights of the marque's history. The company is backing the 120-second film, directed by Ivan Zacharias, with a £4m spend. The film follows a man driving a number of Honda's famous vehicles from the past 50 years. Shot in the style of an old-fashioned classic movie, it begins with him dressed as a Honda test driver lip-synching to the backing track 'The Impossible Dream', sung by Andy Williams.
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