Wieden & Kennedy London can’t seem to make a bad ad for Honda. The past two years have produced gems such as "hands" and "the other side". What’s most impressive is that each ad is so different. The latest TV campaign is equally arresting. It opens on a desert and invites viewers to keep up with words that flash up on the screen with increasing pace. The film also features glimpses of new models that Honda is launching this year, such as the Jazz, HR-V, Civic Type R and NSX. It was created by Bertie Scrase, Christen Brestrup and Caleb Al-Jorani, and directed by ManvsMachine through Friend.
Agency executive producer
Group account director
Head of planning
Post executive producer
Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign eventsBecome a member