Honda kicks off social media review in the UK

Honda has called a social media pitch in the UK, putting Havas Sports & Entertainment Cake on alert.

Honda kicks off social media review in the UK

The incumbent is involved in the process, which is being led by Honda directly. An appointment will be made by mid-August.

The winning shop will work across all Honda products in the UK.

Havas Sports & Entertainment Cake, then known as Cake, was appointed Honda’s first dedicated UK social media agency in 2012 after a competitive pitch.

In December last year, Honda selected Lost Boys and Starcom MediaVest Group to handle social media across Europe.

Honda confirmed the review. Havas Sports & Entertainment Cake did not respond to Campaign’s request for comment.

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