Honda launches digital activity for 'Unpredictable Life' campaign

Honda has launched the direct and digital element to its 'Unpredictable Life' campaign today, across 27 markets, for its Jazz marque.

Honda: 'predictable life' campaign
Honda: 'predictable life' campaign

The campaign, developed by Elvis, ties with Wieden+Kennedy's TV ads and mobile app 'The Unpredictable Life', which launched in January.

The digital presence has been reviewed and a Honda Jazz microsite developed, which draws-in potential customers who are actively researching car purchases.

Territories will be able to adapt the site for local markets.

Potential customers can examine the Honda Jazz's features through a calendar of the car's facts and figures, and why it is useful to make an unpredictable world more predictable.