Honda 'many roads to zero emissions' by Wieden & Kennedy London

Honda Motor Europe has unveiled its new Civic at the Frankfurt Motor Show and the concept for the stand was by Wieden & Kennedy London.

Honda's ambition is to cause no harm to the environment. W&K, in collaboration with the Belgian designer Sebastien Wierinck, created a visual representation of this aim for the motor show.

Wierinck created a series of pipes that are connected to one of the focal points, "The Dream House", a place where  technologies come together under one roof to help reduce emissions.

He used flexible, polyethylene tubes that he has manipulated to represent the many "roads to zero emissions" and to symbolise the fact that everything Honda does and makes is connected.


Creative directors
Stand builder
Designer and creative, YT brand channel
Copywriter YT brand channel
Interactive creative directors
Creative directors
Production company
Production company 2am
Director 2am

Featured in this story