"Meow is the Moment" celebrates the arrival of International Cat Day
Honda's "Now is the Moment" campaign has been a constant presence on TV this summer, launching countless earworms with its choral renditions of catchy pop songs. Now, in honor of International Cat Day (August 8th), the brand and agency RPA have produced an all-feline edition in which a chorus of cats meow their way through the Go-Gos' "Head Over Heels." Alas, the clip will live online only, mostly on Honda's social feeds. The good news is, because these are cats, there will be GIFS to "support" the video.