This follows a number of creative campaigns from the UK agency Wieden & Kennedy London that have won creative plaudits over the past few years.
They include the gold Lion in 2003 for "cog" ; "grrr", which picked up the Film Grand Prix and a titanium Lion in 2005; the "impossible dream" campaign, which won gold in 2006; and "choir".
Phil Thomas, the chief executive of the Cannes Lions, said: "We are delighted to honour Honda, which continues to make tremendous efforts to market its brand with original advertising."
The award comes in the same week that Honda launched its new "Hondamentalism" campaign for the Civic Type-R model. The 60-second spot shows the complexities of Honda engineering through a metaphor of car engineers struggling down an open road towards bright lights (Work, page 22).
Keir said: "Our success has been the result of an honest approach, projecting Honda's philosophy and values in an entertaining and unique style."