Honda's new TV ad for the HR-V combines satisfying-to-watch feats of human choreography with the 90s jungle hit Incredible by M-Beat featuring General Levy.
The spot, by Mcgarrybowen, borrows from the Japanese discipline of precision-walking and took six weeks of rehearsals to perfect. The choreography is meant as a nod to Honda’s belief in engineering perfection and the film ends with the line: "Precisely, pleasingly, perfect." The work was created by Robin Temple and Tom Woodington, and directed by Kim Gehrig through Somesuch. It was shot at Wembley Arena.