Honda "the endless road" by Mcgarrybowen

Honda uses the Droste effect to create a dizzying, never-ending loop in the new TV campaign for its CR-V model.

Mcgarrybowen created the spot, which is called "the endless road" and breaks on TV in the UK today (7 April). It opens on a Honda car driving on a winding mountain road and, as the camera zooms in, the same scene is repeated over and over as the voiceover talks about how "the road to better never ends". The soundtrack is Twisted Nerve by Bernard Hermann, which was famously used in Kill Bill.

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