Honda "The finish line is never the end" by Digitas UK

Honda revs up for the Japanese Grand Prix with a high-speed animated spot.

The ad covers Honda’s success on the racetrack through the years, from the RA272’s victory at 1965’s Mexican Grand Prix to Max Verstappen’s race-winning pass at this year’s Austrian Grand Prix. A giant animated bull also features as a nod to the brand’s partnership with Scuderia Toro Rosso and Aston Martin Red Bull Racing.

This is a sequel to "Powered by Honda" from earlier this year. The work was written by Lucy Green and art directed by Ryan Timms.


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