Honda "The finish line is never the end" by Digitas UK

Honda revs up for the Japanese Grand Prix with a high-speed animated spot.

The ad covers Honda’s success on the racetrack through the years, from the RA272’s victory at 1965’s Mexican Grand Prix to Max Verstappen’s race-winning pass at this year’s Austrian Grand Prix. A giant animated bull also features as a nod to the brand’s partnership with Scuderia Toro Rosso and Aston Martin Red Bull Racing.

This is a sequel to "Powered by Honda" from earlier this year. The work was written by Lucy Green and art directed by Ryan Timms.

Credits

Agency
Executive creative director
Creative lead
Art director
Copywriter
Strategy director
Client director
Client lead
Agency producer
Sound design
Director/production company
Producer
Lead 3D editor

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