Honda "the great untried" by Wieden & Kennedy London

The new ad for Honda's revamped Jazz model positions the car as the ideal vehicle to accompany a couple's dilettantish lifestyle.

The spot, created by Wieden & Kennedy London, was filmed in Portugal and will run on TV in the UK. Shot with minimal styling, it follows the lives of a game couple who indulge in an absurdly wide variety of hobbies, from archery and beekeeping to kite-flying and stargazing – all of which are effortlessly accommodated by their faithful new hatchback. The work was created by Sam McCluskey and Rebecca Pottinger, and directed by Leila & Damien de Blinkk through Wanda Productions.


Production company
Executive producer
Creative director
Account director
Account manager
TV producer

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to, plus get exclusive discounts to Campaign events.