Honda "the great untried" by Wieden & Kennedy London

The new ad for Honda's revamped Jazz model positions the car as the ideal vehicle to accompany a couple's dilettantish lifestyle.

The spot, created by Wieden & Kennedy London, was filmed in Portugal and will run on TV in the UK. Shot with minimal styling, it follows the lives of a game couple who indulge in an absurdly wide variety of hobbies, from archery and beekeeping to kite-flying and stargazing – all of which are effortlessly accommodated by their faithful new hatchback. The work was created by Sam McCluskey and Rebecca Pottinger, and directed by Leila & Damien de Blinkk through Wanda Productions.


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