Honda has scored a viral hit with an interactive ad for its new Civic model. Wieden & Kennedy London created the online film, which enables viewers to switch between stories about a suburban school-run and an art heist by pressing "R" on their keyboards – a function that mirrors the Type R’s race button. The campaign highlights the different characteristics between the standard Civic and its more aggressive cousin, and was voted to the front page of Reddit immediately after its release. The work was created by Scott Dungate, Graeme Douglas, Paul Knott and Tim Vance, and directed by Daniel Wolfe through Somesuch & Co. To view the interactive film, click here.
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