The Honey Monster will return to the small screen on 18 January after a five-year absence with a new campaign, by Gate London, for Honey Monster Puffs. Created by John Webster at BMP in 1976, the Honey Monster and his "mummy" were the embodiment of childish mayhem. The new Honey Monster is more athletic, responsible and reflective. The first execution was inspired by Spike Jonze’s adaptation of the Maurice Sendak book Where The Wild Things Are. It was written and art directed by Alistair Ross, and directed by Alex Turner through Infinity.
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