Honey offers course in new business for advertising industry

The new-business consultant Camilla Honey is launching a new-business training course, targeting ad agencies.

Called JFDI, the course will offer training on several aspects of new business including finding leads, developing relationships with prospects and agency marketing.

The course instructs on how to conduct a new-business audit and how to create agency-specific marketing strategies. There is also advice on how to handle the press.

Honey will offer either one-day training days for individuals or three-day workshops, where she will work with an agency's new-business department.

She will also offer coaching and mentoring following the training. Courses will take place at the Barnsley House hotel in the Cotswolds.

She said: "The new-business role is highly accountable and perceived to have a direct bearing on an agency's success. I believe new business is actually quite scientific. There are methods and systems you can adopt to increase your pitch and conversion rate."

Honey started her career at Roose & Partners before joining J. Walter Thompson's new-business department. She left in 1997 and has since operated as a consultant.

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