Called JFDI, the course will offer training on several aspects of new business including finding leads, developing relationships with prospects and agency marketing.
The course instructs on how to conduct a new-business audit and how to create agency-specific marketing strategies. There is also advice on how to handle the press.
Honey will offer either one-day training days for individuals or three-day workshops, where she will work with an agency's new-business department.
She will also offer coaching and mentoring following the training. Courses will take place at the Barnsley House hotel in the Cotswolds.
She said: "The new-business role is highly accountable and perceived to have a direct bearing on an agency's success. I believe new business is actually quite scientific. There are methods and systems you can adopt to increase your pitch and conversion rate."
Honey started her career at Roose & Partners before joining J. Walter Thompson's new-business department. She left in 1997 and has since operated as a consultant.