Hook to head new strategy unit for Vizeum

The Aegis-owned Vizeum has promoted Matthew Hook, the agency's head of strategy, to managing partner, strategy, with a brief to launch a new strategy team.

Hook will report to Vizeum's managing director, Grant Millar, and will replace the former joint managing director, Matt Andrews, who left the agency in July to join Mother as a strategy director.

The new unit, titled the Jump Team, comprises a team of strategists and aims to further integrate the role of digital expertise and data and insight resources within the agency.

Vizeum has recruited a number of senior strategists in preparation for the launch to report to Hook, including Patrick Affleck, hired in July from Profero, who will head up digital strategy.

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