The ad promotes a series of Discovery documentaries on global terrorism by depicting a plane flying towards two tower blocks. The strapline reads: "Terrorism has changed the way we view the world." "Age of terror" also picked up best media and entertainment ad.
Best press campaign went to Bartle Bogle Hegarty for Barnardo's, whose "bed" also won best charity ad. Lowe's Malvern Water campaign, the Banks Hoggins O'Shea/FCB work for Alpen bars and Mother's Schweppes campaign were all commended.
Best black and white press advertising campaign went to BMP DDB's tactical work for The Guardian. The agency also scooped best use of typography for "twin towers" for The Guardian. BMP also won two awards for Volkswagen Polo: "lamppost" scooped both best ad in national newspapers and best motor ad.
BBH won two awards for Boddingtons: "colourblind" won in the best alcoholic drinks and best ad in regional newspapers categories.
Mother's Schweppes campaign featuring lookalike celebrities celebrated its second year of success. "Hugh & Liz" won best grocery, soft drink and household ad, while "Sven & Ulrika" won best use of photography.
The awards, which celebrated the 30th anniversary of Campaign's Press Awards, were judged by a panel that was chaired by Robin Wight, the chairman of WCRS.
Wight commented: "This year's winners deserve their prizes if only for not giving up in a television-obsessed advertising culture."