House of Fraser has hired Hooper Galton to handle its pounds 5
million creative account.
The appointment follows last week's story in Campaign that House of
Fraser was parting company with D'Arcy, its agency of nine years.
Hooper Galton will take over from D'Arcy at the end of July. Its brief
will include brand campaigns for House of Fraser's designer ranges
Linea, Therapy, Platinum and Fraser and advertising for its stores to
back sales and store openings. House of Fraser subsidiaries include
Barkers, Army & Navy, DH Evans and Dickins & Jones.
TBWA/GGT will continue to handle House of Fraser's below-the-line
MediaVest will remain as its media planning and buying agency.
Meg Gilmore, the marketing director of House of Fraser, said: 'House of
Fraser has transformed its offering in recent years and is doing
increasingly well as a result. But the competition in retail is only
going to get tougher on the high street, so our communications have to
move on too. We need a more modern approach.'
Gilmore did not hold a pitch for the business but said she was impressed
with the 'creative input, energy and ideas' of the Hooper Galton
Oliver Lewis-Barclay, a managing partner of Hooper Galton, said: 'What
makes this special for us is the chance to get our teeth into some
serious retail and fashion business.'
Hooper Galton launched two years ago and has clients including the
Discovery Channel and Helly Hansen.