Hooper Galton scoops pounds 5m creative for House of Fraser

House of Fraser has hired Hooper Galton to handle its pounds 5

million creative account.



The appointment follows last week's story in Campaign that House of

Fraser was parting company with D'Arcy, its agency of nine years.



Hooper Galton will take over from D'Arcy at the end of July. Its brief

will include brand campaigns for House of Fraser's designer ranges

Linea, Therapy, Platinum and Fraser and advertising for its stores to

back sales and store openings. House of Fraser subsidiaries include

Barkers, Army & Navy, DH Evans and Dickins & Jones.



TBWA/GGT will continue to handle House of Fraser's below-the-line

business.



MediaVest will remain as its media planning and buying agency.



Meg Gilmore, the marketing director of House of Fraser, said: 'House of

Fraser has transformed its offering in recent years and is doing

increasingly well as a result. But the competition in retail is only

going to get tougher on the high street, so our communications have to

move on too. We need a more modern approach.'



Gilmore did not hold a pitch for the business but said she was impressed

with the 'creative input, energy and ideas' of the Hooper Galton

management team.



Oliver Lewis-Barclay, a managing partner of Hooper Galton, said: 'What

makes this special for us is the chance to get our teeth into some

serious retail and fashion business.'



Hooper Galton launched two years ago and has clients including the

Discovery Channel and Helly Hansen.



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