Hoover boss quits as campaign plug pulled

Hoover vice-president of sales and marketing Mike Rutter has resigned from the domestic appliances group. He is the eighth vice-president to have left since the company’s takeover by the Italian firm Candy 18 months ago.

Hoover vice-president of sales and marketing Mike Rutter has

resigned from the domestic appliances group. He is the eighth

vice-president to have left since the company’s takeover by the Italian

firm Candy 18 months ago.



Rutter was the marketing manager promoted to the top job a year after

the sackings of the three top marketers over the 1993 free flights

fiasco.



The company has brought in Joe Grech from Whirlpool Italy to become UK

marketing and sales director, although Rutter’s European marketing

responsibilities will be handled in future by a member of the Fumagalli

family, which runs Candy.



The company has recently pulled the plug on its plans for a pounds 6m

advertising campaign to promote its vacuum cleaners and

refrigerators.



The last significant television advertising for the brand was in 1995,

just before Hoover was sold by Maytag to Candy.



Rutter handed in his resignation to Hoover managing director Alberto

Bertali in December.



Hoover lost two court cases last week brought by two consumers who were

never given free flights as part of the 1993 promotion.



The Hoover Holiday Pressure Group claims that there are thousands of

disgruntled consumers with outstanding claims against the appliances

firm, although Hoover disputes this figure.



Become a member of Campaign from just £78 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content