Hoover vice-president of sales and marketing Mike Rutter has
resigned from the domestic appliances group. He is the eighth
vice-president to have left since the company’s takeover by the Italian
firm Candy 18 months ago.
Rutter was the marketing manager promoted to the top job a year after
the sackings of the three top marketers over the 1993 free flights
The company has brought in Joe Grech from Whirlpool Italy to become UK
marketing and sales director, although Rutter’s European marketing
responsibilities will be handled in future by a member of the Fumagalli
family, which runs Candy.
The company has recently pulled the plug on its plans for a pounds 6m
advertising campaign to promote its vacuum cleaners and
The last significant television advertising for the brand was in 1995,
just before Hoover was sold by Maytag to Candy.
Rutter handed in his resignation to Hoover managing director Alberto
Bertali in December.
Hoover lost two court cases last week brought by two consumers who were
never given free flights as part of the 1993 promotion.
The Hoover Holiday Pressure Group claims that there are thousands of
disgruntled consumers with outstanding claims against the appliances
firm, although Hoover disputes this figure.