Hot dog character stars in Five promo ad

LONDON - Channel Five has appointed a new brand ambassador in its latest ad - a man dressed as a hotdog.

The channel has undertaken a new on air look and picked up a new brand line: "We are Five."

To launch this new positioning, Grey has produced a TV spot, which will run with 60-seconds and 30-seconds versions.

The ad is designed to highlight to viewers the fact that "the night is your oyster," encouraging them to spend a night in front of the television, by explaining the variety of drama's that play out on the channel.

And the character that delivers this message is a man in a hotdog suit, who is seen running around a sports ground delivering an impassioned monologue.


Project name
Five 'tonight is your oyster' by Grey London
Carl Ratcliff - Director of brand strategy and marketing, Five   
Creative agency
Grey London
Alex Mavor, Ed Kaye
Art director
Alex Mavor, Ed Kaye
Neil Hourston, Nick Hirst
Media agency
Media planner
Richard Friar & Nigel Kwan
Production company
Albert Kodagolian    
Leo King @ Cut and Run
The Mill
Audio post-production

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