Hot Pickle appointed by Hovis as strategic partner for experiential

Bread and flour company Hovis has appointed creative agency Hot Pickle for its experiential campaigns in 2017.

Rupert Pick, co-founder at Hot Pickle
Rupert Pick, co-founder at Hot Pickle

Following the experiential campaigns for Hovis' Soft White and Best of Both ranges this year, the brand has brought in Hot Pickle to create a fully integrated multi-agency campaign with experiential at its core.

Sophie Lyons, marketing manager at Hovis said: "Hot Pickle demonstrated a genuine affinity with the brand and stood out with a combination of smart strategic thinking and a killer creative idea. They also have an impressive FMCG portfolio and we’re looking forward to a great experience in 2017."

The agency won the account following a competitive pitch during October and November, and will be working with a number of other agencies to extend the reach of the activation across multiple channels.

Andrew St Clair Johnson, partner at Hot Pickle said: "We are extremely excited and proud to be working with Hovis. It’s a great opportunity to demonstrate the potential of events and experiential to sit at the heart of a campaign and to drive content across channels."

This week, brand experience agency Sense announced that they will be launching a new agency in New York. Also this week, Danone appointed Mars Events to activate the relaunch of yoghurt brand Activia

For your daily hit of news from the brand experience community, weekly brand and inspiration updates or your monthly trend download, register and subscribe to Event and our bulletins.

Follow @HannahLEllison1


You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now