The new ad from Hotels.com is a musical infused with the joy of La La Land.
Captain Obvious stars again in the TV spot, which shows hotel guests dancing and singing the praises of Hotels.com’s Rewards Programme to the tune of Singin’ in the Rain song Good Morning. Two more ads will launch this summer and feature Howard, from the famous all-singing all-dancing high street bank ads, as well as a voice assistant struggling to understand Captain Obvious’ musical tunes. The campaign was created by Graham Storey, Phil Cockrell, David Carr and Martin Millers at Crispin Porter & Bogusky. It breaks on 13 May during ITV's Britain's Got Talent.