"the obvious choice" by Crispin Porter & Bogusky London’s new European campaign was shot by the director of Dodgeball: A True Underdog Story and features a voiceover by the comedian Joe Wilkinson. Crispin Porter & Bogusky London created the ad, which explains the site’s benefits and builds on the brand’s US campaign featuring the Captain Obvious character (also created by CP&B). The spot first airs on TV today (12 January) and will run in the UK, France, Denmark, Sweden and Finland. It was created by Ben Carey and Henrik Delehag, and directed by Rawson Thurber through Caviar.