AgencyCrispin Porter & Bogusky
SectorTravel and Hotels
Crispin Porter + Bogusky campaign kicks off political arc
The presidential race is obviously not an actual foot race, so Hotels.com spokesperson Captain Obvious is donning sneakers and gym shorts to run it. He announces his candidacy while jogging in place behind a podium in a spot from Crispin Porter + Bogusky replete with the puns and wordplay endemic to the long-running campaign, which debuted in 2014. The full media push includes pre-made GIFs, fan-editable green-screen video and 51 short clips featuring the character "in" each state and the District of Columbia. The character’s verified Twitter account will also begin live-tweeting during upcoming presidential debates, beginning with the Republican showdown in Houston Feb. 25.