Hotline: Advertising Reviews - Burnett nets baby food task

Numico, the owner of the Cow & Gate and Milupa baby food brands, has handed its £220 million global advertising account to Leo Burnett following a pitch against undisclosed agencies. The account will be run out of London, and the UK spend is £5.5 million. The incumbent, Ogilvy Advertising, has held the business since 2004.