Hotline: AGBNielsen threatens legal action

AGBNielsen is understood to be threatening legal action against its rival TNS/Arbitron for an infringement of the European patent for its audience measurement system.

Nielsen holds the patent for a measurement tool that collects codes assigned to broadcast waves, which it claims is the same technology that TNS will use if it wins the £10 million Barb contract that went under review earlier this month.

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk, plus get exclusive discounts to Campaign events.

Become a member

What is Campaign AI?

Our new premium service offering bespoke monitoring reports for your company.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content